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When
the purchasers of insurance-related services are trying to evaluate
the qualifications of insurance people, it can sometimes get a
little confusing trying to make sense of the alphabet soup one
encounters. So here is a little information about what those
various initials mean, what it takes to get them after your name,
and what one can reasonably conclude about those (like this writer)
who carry some of them around on our business cards.
let me start with the two
designations I personally have earned, as these are the two I have
personal experience with:
CPCU stands for Chartered
Property Casualty Underwriter. This is one of the best-known
professional designations in the insurance industry, and also one of
the more difficult ones to obtain as it requires successfully
passing ten separate proctored examinations about insurance
coverage, insurance industry operations, as well as accounting and
legal aspects of insurance. This designation is offered
through the American Institute for
CPCU. Additionally, the CPCU designation requires one to
meet certain minimum requirements for experience in the insurance
field, and to adhere to a code of ethics and meet continuing
education requirements.
I think it would be fair to say
that the CPCU designation is generally viewed as the "gold standard"
within the insurance industry as far as professional designations
go. Some have described CPCU as being the insurance equivalent
of a CPA designation. Some folks in the insurance industry
have suggested that the letters really stand for "Can't Produce,
Can't Underwrite", but that usually seems to be a sour grapes
complaint by people who haven't made the effort to obtain the
designation. I've known CPCU's who were brilliant, and I've
known CPCU's who weren't so brilliant--but there is no denying that
having the CPCU designation is a significant objective benchmark of
expertise and experience about insurance.
APA stands for Associate in
Premium Auditing. This designation is well known within the
insular field of premium auditing, and less well known by others.
It is administered by the Insurance Institute of America (a related
organization of AICPCU). This designation requires one to pass
a total of four proctored examinations, two relating specifically to
premium auditing and two others from among the ten CPCU
examinations. Within the premium auditing field, this one
seems to be generally viewed as "the" professional designation for
premium auditors.
Here are some other professional
designations for insurance professionals that this writer does not
personally hold, but has some knowledge of:
CIC stands for Certified
Insurance Counselor. This is conferred by the National
Alliance for Insurance Education and Research. This
organization has its roots in the insurance agent community, and has
created the CIC designation as a professional designation for
insurance agent. To attain this designation, one must attend
five courses on insurance related subjects, and then successfully
pass examinations on the contents of those five courses.*
*we had earlier written that
passing the examinations was optional, but this was in error.
To attain the CIC designation, five examinations of the course
materials must be passed by the applicant. We regret our
earlier error.
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